Fill in a form below and send your brief directly to the designer via WhatsApp. No meetings, no confusion — just clear creative direction.
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Logo Discovery Questionnaire
Takes about 3 minutes. Answer each step and we'll send a formatted brief directly to your designer.
Who are your typical customers or clients?
Minimalist
Bold & Geometric
Illustrative
Classic / Vintage
Lettermark
Emblem / Badge
Any specific colours or colours to avoid?
Trust
Innovation
Sustainability
Community
Excellence
Boldness
Heritage
Affordability
Luxury
Speed
Clarity
Fun
Local or international brands whose logo style you like.
Logo Brief Summary
READY TO SEND
Company Profile Builder
Provide the key information your designer needs to build a professional company profile document.
What your company does and the value it provides.
Where you see your company in the future.
List your main offerings — one per line is fine.
Company Profile Brief
READY TO SEND
Colour Palette Generator
Pick your industry and mood below — we'll suggest the right colours for your brand. Tap any colour in the palette to explore alternatives.
Saved Palettes UP TO 3
PALETTE 1
Empty — save a palette below
PALETTE 2
Empty — save a palette below
PALETTE 3
Empty — save a palette below
Professional
Energetic
Calm
Luxury
Friendly
Bold
Describe how you want your brand to feel.
🎨
Select your industry and mood to generate colour palettes.
Build Your Own Palette
FULLY CUSTOM
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Note: This section lets you pick any colours freely. Custom palettes may not follow industry colour psychology or contrast standards. Your designer may suggest adjustments to ensure accessibility and brand effectiveness.
Choose up to 4 colours
Colour Psychology
Understanding what each colour communicates helps you make better brand decisions.
Blue
TRUST · CALM · AUTHORITY
Blue signals reliability and professionalism. It reduces anxiety and builds confidence — a staple for finance, healthcare, and technology brands.
Used by: FNB, Zanaco, Stanbic, Standard Chartered
Green
GROWTH · NATURE · HEALTH
Green connects to life, sustainability, and prosperity. Darker greens feel premium and trusted; brighter greens feel fresh and organic.
Used by: MTN Money, Airtel Money, WhatsApp
Red
ENERGY · URGENCY · PASSION
Red commands attention and creates a sense of urgency. It's powerful for food, retail, and entertainment — but use carefully in professional services.
Used by: Airtel, Coca-Cola, YouTube, Netflix
Orange & Gold
WARMTH · CONFIDENCE · SUCCESS
Orange radiates friendliness and enthusiasm. Gold signals prestige and achievement. Both are great for brands wanting to feel accessible yet aspirational.
Used by: MTN, Zambia National Commercial Bank
Purple
LUXURY · WISDOM · CREATIVITY
Purple has historically been associated with royalty and sophistication. It works beautifully for creative agencies, premium services, and spiritual organisations.
Used by: Hallmark, Cadbury, FedEx
Black
ELEGANCE · POWER · AUTHORITY
Black is timeless and powerful. It conveys sophistication, exclusivity, and seriousness. Ideal for luxury goods, legal services, and high-end fashion.
Used by: Chanel, Apple (dark mode), Rolls-Royce
Yellow
OPTIMISM · CLARITY · ATTENTION
Yellow is the first colour the eye sees. It sparks optimism and mental clarity — perfect for children's education, retail promotions, and brands that want to feel approachable.
Used by: MTN, Zambia Sugar, DHL
Teal & Cyan
BALANCE · CLARITY · INNOVATION
Teal blends the trust of blue with the growth of green. It feels modern and balanced — popular with healthcare brands, tech startups, and wellness companies.